Welcome
to your
next 
chapter

If you’re here, chances are you’re ready for change the kind that flips the script on your business, your life, and maybe even your industry. And that’s exactly what we do. We don’t believe in cookie-cutter advice or one-size-fits-all business coaching plans. Why?

Because you and your business are unique, and your journey should reflect that.

business coaching
small business coaching

What We Do

You didn’t start your business to be buried in stress or stretched too thin…

But somewhere between keeping the wheels turning, chasing payments, and trying to keep everyone happy, you’ve lost control of the very thing you built…  constantly wondering,

“Is this really worth it?”

At Change State Business Coaching, we help trades and service-based business owners like you:

1. Take back control

2. Break through your ceiling

3. Build a business that works for you, not because of you

We do this by coaching you through the 7 core hats of business – so you can take control, build real momentum, and grow a business that works for you, not because of you.

Here’s How We Help

Strategy & Direction

Most owners are stuck in the day-to-day, putting out fires and kind of winging it. We’ll help you step back, map out and plan where your business is going, what it needs to get there, and how to focus on what actually matters – so every move you make drives results.

No more guesswork. Just real, focused momentum.

Financial Freedom

It’s all about the numbers… From cashflow to pricing we help you understand the financial levers in your business.

From cashflow to pricing, we demystify your numbers so you can make smarter decisions, get paid properly, and build long-term profit.

Smarter Marketing

Tired of difficult clients and saying yes to every job just to stay afloat. We’ll help you get clear on your ideal client, attract clients who respect your work & time, and choose work that actually aligns with your goals.  so you can say “yes” to the jobs and people that move your business forward.

It’s time to stop reacting and start choosing.

Sales – Convert with Confidence

If quoting and chasing leads gives you the Ick, you’re not alone. We’ll help you build a simple, honest sales process that builds trust, handles objections early, and gets more “yes” with less stress.

Less ghosting. More bookings.

Streamlined Operations

If your whole business falls over when you take a day off it’s time for better processes and systems. We help you streamline how things get done, so your business stops relying on you for every tiny decision.

Think smoother jobs, better efficiency, and your weekends back.

Team Leadership

If you’re still the one solving every problem, chasing people, or fixing mistakes, it’s time to step into leadership. We help you build a team that’s accountable, aligned, and invested – so you can finally step back without everything falling apart.

Whether you’re hiring your first team member or managing a crew, we’ll show you how to lead with clarity, delegate properly, and build a team that steps up and takes ownership.

You – Self Leadership

The biggest risks business owners have is their business outgrowing them and they become the bottle necks. The mechanics of business is just one part, however how you lead and manage it is another.

We work with you on your mindset, boundaries, and habits needed to stay sharp, grounded, and in charge of your business (and life).

Because when you’re in a growth mindset, everything else follows.

Why It Works

We help you break through the glass ceiling that’s been holding you back so you can grow without losing your time, your health, or your love for the business.

You get:

Real, tailored coaching (no cookie-cutter stuff)

Simple, powerful strategies that meet you where you’re at

A bold, supportive partner to help you move forward - no BS just pure accountability

What Our Clients Say

Chané helped us navigate tough decisions, manage challenges, and unlock our true potential—both professionally and personally. 
Adam & Beck – Builders
With Chané help we have been able to understand our business on a whole new level. We finally feel like we have the full picture, and can make fully informed decisions about our team, finances and future. 
Chris & Jack – Civil & Plumbing
Chané has been instrumental in improving our systems, driving growth, and keeping us accountable to achieve our goals.
Mick & Sarah – 
Garden Maintenance & Turf Growers

Experience
where it matters most

With both qualifications and years of real-world business experience, Chané stands out as more than just another coach. She is armed with the perfect balance of knowledge and proven strategies. Chané empowers clients to overcome challenges, drive growth, and achieve extraordinary success.

certified business coach
small business coaching

10 Years in Coaching

Certified Coach & NLP Practitioner

BCom Business
BCom (Hons) Marketing

Top Ranked Coach in APAC

What We Stand For

Our business coaching values are more than just words on a page; they’re the heartbeat of everything we do:

Integrity:

Say what you mean, do what you say. We’ll never ask you to do something we wouldn’t do ourselves, and your best interests are always at the center of our work.

Growth:

Change isn’t just an option; it’s essential. Every day is an opportunity to learn, grow, and become the person who achieves the life you want.

Excellence:

We’re here to help you aim higher, push boundaries, and define success on your terms.

Connection:

This isn’t just business, it’s deeply personal. We meet you where you are, offering the perfect balance of tough love and unwavering support.

Work With  Us

Our products and services overview

The Peak
Performance
Playbook

The Peak Performance Playbook is for business owners ready to take action and drive real results. This isn’t a one-size-fits-all program.

Tailored specifically to your needs, it combines sharp, actionable education with unwavering accountability to help you level up your business. It’s about making impactful decisions, strengthening your leadership, and staying aligned with your goals — every step of the way.

With the Peak Performance Playbook, you’ll get the clarity, strategy, and support to transform your vision into a thriving reality, with a clear focus on long-term growth and sustained success.

No fluff — just real, actionable results.

The Business
Playbook

The Business Playbook is the ultimate guide to mastering the core essentials of running a successful business with clarity and control.

Many businesses start by figuring things out on the fly, relying on experience and intuition instead of solid systems and strategies. But hoping things will fall into place isn’t a sustainable approach — long-term success requires structure, clarity, and a strong foundation.

This program is designed to close the gaps by educating and supporting you with the 7 core areas you need to be across in your business.

With the Business Playbook, you will gain the tools and knowledge to take control, streamline operations, and build a rock solid business.

The Momentum Accelerator

The Momentum Accelerator is your go-to accountability group program for business owners ready to gain traction and see real movement in their business.

It’s a high-energy, results-driven space where you’ll surround yourself with like-minded entrepreneurs and receive the support, guidance, and accountability you need to stay focused and on track.

This program is built on collaboration and consistent progress, combining expert coaching with a community that holds you accountable to your goals.

With the Momentum Accelerator, you’ll not only gain clarity and direction but also the motivation and structure to keep pushing forward — ensuring that every action you take moves you closer to your next big win.

Why We’re Different

We get it. Your business isn’t a template, and neither is our approach. We dive deep into understanding you and your unique goals, adapting our tools and strategies to fit your vision. Whether you need a push, a plan, or just someone in your corner, we’ve got your back. Our relationship with you is important but so is getting results so we work closely with you to ensure you get the best of both worlds.

certified coach
small business coaching

Whats’ Next?

Business Coaching that goes the distance, just like you do every day.

Change isn’t easy, but it’s worth it. If you’re ready to stop settling and start thriving, we’re here to help you make it happen. It’s time to invest in yourself, disrupt the norm, and set the standard for what’s possible.

Your future isn’t waiting. It’s here, and it starts now. Let’s make it extraordinary.

Articles, Case Studies, Resources

5 Signs You Need a Business Coach

5 Signs You Need a Business Coach

If you’ve ever wondered, “Surely it shouldn’t feel this hard?” you’re not alone. Here are five signs you need a business coach.